DISCLAIMER: By no means is this a "Video Blogging for Dummies" draft copy.
Twitter:
Meet Karen Ahmed: “I live life in Bollywood style. It’s not just fun, it’s joyous. It’s not just colours, it’s vibrancy.”
Turn back the clock. Rewind to mid-April 2013. I had been blogging for kravingsblog.ca on blogger.com since 2011. Armed with a phone camera, I would snap pictures of my latest fares, type out the recipe and publish it. It was a fairly lazy way to do things but it worked for me.
Three’s company. I’m blessed to have two co-worker/friends who helped shape my
path. One christened my blog Kravings while the other insisted I
"get my shit together" and tape my blog. "Video is where it’s
at, yo!" he would repeat like a parrot. It wasn’t that I didn’t agree, I
knew that getting in front of a camera was a lot more work than just snapping
pictures as I prepared a family meal; there’s prepping, planning, and last but
not least, hair and make up! I’m not the least bit shy in front of the camera,
I appeared on Come Dine With Me Canada in 2011, the Decorating
Challenge and Design to Win before that, I just wasn’t entirely convinced
the effort of taping myself cooking a meal each week would be worth it.
IMDB:
Karen Ahmed is the host for the evening. She likes to celebrate every moment of life, but ramps it up especially for parties. Her global menu (what she calls "around the world in one night") consists of American dream as the welcome drink, Turkish pizza and Chinese won-tons as the appetizers, Caribbean jerk pot roast with a Thai seafood & mango salad as the main course, and Indian kulfi for dessert. View Link
IMDB:
Karen Ahmed is the host for the evening. She likes to celebrate every moment of life, but ramps it up especially for parties. Her global menu (what she calls "around the world in one night") consists of American dream as the welcome drink, Turkish pizza and Chinese won-tons as the appetizers, Caribbean jerk pot roast with a Thai seafood & mango salad as the main course, and Indian kulfi for dessert. View Link
Just take the plunge. What better platform to showcase my culinary adventures than
YouTube? So just like that, I created my YouTube channel with 0 videos under my
belt. Check! Now what? I needed a great recipe and picked Butter Chicken
because who doesn’t love that, right? Check! I needed a shtick – and I love to
dance. Ellen-esque dancing. Check! I informed my family I was going to do this
and they went along with it just like any of my other hair-brained schemes.
The day of the video shoot arrived and I was
armed with confidence, a video camera and my son who I recruited to assist me
with the technical side. I was also prepping for a potluck and made the recipe
using 5 lbs of chicken! As I cooked, chatted and danced my way through the
taping I recall watching my son cringe, but I surged on. After the shoot, I was
left with a folder of raw video footage and no means of putting it together. I
presumed my son would edit the videos since he’s great at editing but quickly
realized he would not have the time or the interest to do this each week. I had
to take matters into my own hands! With pure determination, I learned how to
use iMovie. That first edit took me some serious hours but with my dance
shtick and Bollywood music background track, it turned out to be pretty
entertaining. I remember hoarding my co-worker into a meeting room to show him
the video and watching his reaction with fear. Later that evening, I uploaded
my first video. On April 30, 2013, “How to make Butter Chicken” and my channel with 1 upload was born.
First bump in the road – YouTube flags my video for copyright! Silly me, thinking a
Bollywood track would be good to use for public viewing. I pulled down
the video and re edited it using iLife’s copyright free music. This
worked for a while and I published videos like Tandoori Chicken, Party Wings
& Arabic Party Salad. Then I got flagged again. Turns out you can only
use those tracks for personal use, not if you’re going to create a video for
public viewing or commercial use. Frustrated, annoyed but hopeful, I reached
out to friends in the industry who created and produced their own music and
would allow me to use it with a credit. Problem solved. I received several
tracks from wonderful artists like Sanjana Kumar, O’luv Rodrigues, WilburSargunaj, Sukhi Walia and Skarlet O’Hara for which I am very grateful and I
credit the artist each time I use their music.
It’s a trip. Falling and scraping your knees is just part and parcel of the
experience. Pick yourself up and move on. I wasn’t afraid to be critical of my
own videos, I pulled many offline and reedited them. Needless to say, my son
Adam was right. The random dancing in the video was cringe worthy and I edited
it all out. After riding it for a month or so, I wanted to tell a story where
possible. I took advantage of every social event: Come Dine With Me reunions; fishing with friends; Thanksgiving with family in Ottawa;
Christmas at my home; and most recently the Riu Palace Hotel in Costa Rica
where we filmed two exciting videos.
Laugh at yourself and the world will laugh with you and not at you(hopefully). Don't be afraid to publish the outtakes, bloopers and silly behind the scenes videos. Being human is the best way to connect with your audience.
Laugh at yourself and the world will laugh with you and not at you(hopefully). Don't be afraid to publish the outtakes, bloopers and silly behind the scenes videos. Being human is the best way to connect with your audience.
Cast a wide net and see what you
catch. I started syndicating my content to
websites or forums who would have me. I joined Food Bloggers of Canada
and its membership gave me valuable information, much-appreciated advice and
incredible insight from other bloggers. Social media is a great traffic driver
but it’s a trial and error to see what works and what doesn’t. What you don’t
gain in views, you will make up for in branding, so try everything.
Change is good. The quality of the videos have changed drastically: sound
improved; edits were slicker, cleaner and tighter; attractive product shots
were key; and focus was distributed to unique angles in order to capture the
cooking processes. Despite not making real money, I invested in a simple
microphone, some basic lights and a new Canon 70D camera. I also thought about
the audience interested in trying a recipe for the first time. I began to scale
back on the portion sizes of the recipes, after all, not everyone wants to cook
10 lbs of meat for a family of four. But
the most important change for me was watching my son go from zero interest in
the blog ‘Oh mom, not another blog’ to ‘Oh mom, what are we blogging today? I
have some ideas, and I’m editing this one.’ That change and connection is
priceless.
Content is King. In my first year, I completely expected it to be difficult to
build a loyal subscriber base as my focus had always been content-driven. I’ve
tried to organize myself and build a schedule so I’m not taping something at
the last minute because ‘OMG, Easter is around the corner’ or ‘OMG, it’s
Halloween already?”. My insane schedule includes a full-time job as a
Production Manager at thestar.com and Toronto.com, raising teenage boys and
finding quality time with my supportive husband. My daily responsibilities keep
me on my toes, so I have to organize my time and plan my blog videos around
meals I am going to prepare for the family or a special occasion. Being ahead
of the calendar means everything comes early in our household. As an example, this
year, Pancake Tuesday was celebrated the Sunday prior. Trying to find content
that appeals is trickier than it may seem but I’ve managed to upload 56 videos
and I just keep going and going (and going).
Shout it from the mountaintops! If you don’t shamelessly self-promote, how will people know where you are? Besides "default" social media like Facebook, Twitter, Pinterest and Google+, I am featured on the homepage of ifoodtv.com, have submitted my recipes for inclusion in round ups and Pinterest boards on Food Bloggers of Canada. I submitted links to popular food sites on Facebook and involved some of my friends and family in my shoots. I was interviewed on Radio Mango and was fortunate enough to place in the top 3 within my category on CBC's nationally televised Recipe to Riches show. This was an opportunity for me to stand in front of culinary professionals Gail Simmons, Vikram Vij and Arlene Dickinson and show Canada what I’m made of. Though I am still treading water, when Recipe to Riches pegged me as a ‘blogger’ I realized I am here to stay! Watch my audition video for Recipe to Riches.
If you build it, they will come. Year two will be focused on building my subscribers and making
those important connections. I’ve started the ball rolling by promoting the
content through every social media channel. Ultimately, I’m looking for return
users who just love and believe in the content. The landscape has changed
dramatically from five or 10 years ago. There are more players on YouTube and
many of these foodies are professional chefs with snazzy video production teams
behind them. I am grassroots and proud of it. After all, aren't all great
recipes from the kitchen of our grandparents?
I
have the support of my husband
and 13-year-old son, and the expertise of my 16 year old behind the
camera, my family and my incredible friends and subscribers and well
wishers that support me.
Together we will move mountains; one ingredient at a time.
Watch my 1st year celebration video
Camera work and stills - Adam Ahmed | Edited by Kamla Wray
Watch my 1st year celebration video
Camera work and stills - Adam Ahmed | Edited by Kamla Wray
Nice to find your site through FBC, I also shoot food videos although on the other side of the lens, just subscribed to you on YouTube - you can find me here: http://www.youtube.com/ayngelina
ReplyDeleteSwoon media video production company Auckland NZ produces HD
ReplyDeletequality for online video marketing and video production for TVCvideo production auckland
Primeau Productions will be your own full-service online video production company, inside corporation for greater than 30 years. Primeau Productions owes it\'s success immediately for the results The idea achieves to its clients. my partner and i are a results-oriented company, Just like set up from MY PERSONAL authored number connected with long-term, repeat customers.video production company
ReplyDeleteA media production firm may also assist your current movie carry massive airplay by the leading advertising channels video-production all over the world depending on your own preference. They will certainly achieve your by making a high quality online video media This is widely accepted from each of the major shareholders with the video industry.
ReplyDeleteTo those with very little expertise in manufacturing video, on the far side maybe writing home videos on your computer, it should be unclear what edges you'll gain from outsourcing your production, for more information click here Jacksonville Video services.
ReplyDeleteAnimation video Company Sydney Viking Production specialist in making videos for businesses. We are a group of people who simply love what we do, and are determined to produce premium videos that are attractive and effective. We tailor make videos to our client’s requests, and work hard in ensuring that the end result is to our clients satisfaction.
ReplyDeleteWe create engaging videos. From explainer-videos to fun sales videos and corporate films to advertising films, from script to screen we do it all! We can help you produce a content that can impact your target audience and sky rocket your sales.
ReplyDeleteThis comment has been removed by the author.
ReplyDelete
ReplyDeleteThank you for your article I am impressed with your article I want some tips from you please look at my website.winfood